//The Founder Looks Good on Paper…

I invested in a founder who looked perfect on paper.

* Clear vision
* Exceptional following
* First-hand experience
* Strong founder-market fit

I thought it was a compelling idea with the right person to build it.


But the founder got distracted.


Other opportunities pulled them in a dozen different directions.

They chased everything except the business they took investment for.

The result: the company has done nothing in 3 years.

Not because of the idea.

Because the founder wasn’t focused on execution.

I should have seen this from the start.

Now I know: if a founder seems like they have too much on their plate from the start, they do. They’re unlikely to suddenly focus and figure out how to build a company.

This is why my decision always comes back to the founder.

What I look for:

* A singular goal
* Passion and drive
* Grit and resilience
* Trust and integrity
* Focus and discipline
* Ability to communicate and sell the vision


At the earliest stage, the founder is the company.

That’s the investment